Privacy Policy

This Privacy Policy explains how The Reserve at Osage, operated by The Reserve at Osage (“we,” “us,” or “our”), collects, uses, and shares information when you visit this website, request a tour, apply for a home, or communicate with us by email, phone call or text message. By using this website or communicating with us, you agree to this Policy.

Information we collect

Information you give us. When you request a tour, apply, or message us, we collect the details you provide: your name, phone number, email address, desired move-in date and lease length, and, on the rental application, your current and previous addresses, employment and income, household members, pets, emergency contact and anything else you choose to share.

Social Security or taxpayer identification number. The rental application asks each adult for one, for the consumer report you authorize and to confirm your identity. It is encrypted the moment it reaches our server, using a public key whose private half is held only by the property owner; this website, its storage and anyone without that key cannot read it, and it never appears in a readable form on screen except to the owner, on a logged request. It is deleted 90 days after an application is declined, and a year after an application that does not lead to a lease.

Communications. We keep records of your emails, calls and text messages with us. Phone calls may be recorded for quality and record-keeping.

Information collected automatically. Like most websites, we may collect basic technical and usage information such as your device type, browser, pages viewed, which advertisement brought you here, and general location derived from your IP address. We may use cookies or similar technologies to operate and improve the site.

Advertising tags. We use the Meta (Facebook and Instagram) pixel and the Google Ads tag on our public pages so we can show our listings again to people who have visited, and measure which ads lead to tour requests and applications. These tags record that a browser viewed a page, requested a tour or submitted an application. They do not receive your name, email, phone number, income, employment, rental history or anything else you type. You can turn this off in your Meta ad preferences and Google ad settings, or block it with your browser’s tracking protection.

How we use your information

• Respond to your inquiries and schedule tours.
• Process and evaluate rental applications and leasing, including obtaining the consumer report you authorize.
• Send you information you requested about availability, pricing and specials.
• Operate our email and text messaging program.
• Improve our website, communications and services.
• Comply with legal obligations and enforce our agreements.

Text messages

• Consent. When you provide your mobile number and opt in, you consent to receive text messages from us about your inquiry, tour, application and leasing, including messages sent using automated technology. Consent to receive marketing texts is not a condition of renting from us, requesting a tour or applying.
• Message frequency and rates. Message frequency varies. Message and data rates may apply.
• Opt out and help. Reply STOP to any message to opt out, or HELP for help.

No mobile information, phone number, or SMS opt-in and consent data will be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties except the service providers that help us operate the messaging program on our behalf.

How we share information

• Service providers. We share information with vendors that perform services for us: website hosting and storage (Vercel), email delivery (Google), messaging and telephony (Twilio), advertising measurement (Meta, Google), and consumer-reporting and screening providers. They may use your information only to provide services to us.
• Affiliated communities. If you request a tour or ask about available homes, we may share your name and email address with communities under common ownership with us, including Farmington Hills Duplexes in Farmington, AR, so they can tell you about homes available there. Any text message about an affiliated community is sent only if you ticked the text box, and you can stop them at any time by replying STOP.
• Legal and safety. We may disclose information to comply with the law, enforce our terms, or protect the rights, property or safety of any person.

We do not sell your personal information.

Data retention

We keep your information for as long as needed to respond to you, manage leasing, and meet our legal, tax and record-keeping obligations, after which we delete or de-identify it.

Security

Applications are stored in private storage that cannot be read without our credentials; Social Security numbers are additionally sealed as described above. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your choices and rights

You may request access to, correction of, or deletion of your personal information, and you may opt out of text messages (reply STOP) or emails (reply “unsubscribe”) at any time. Depending on where you live, you may have additional rights under applicable law. To make a request, contact us using the details below.

Children's privacy

This website and our services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children.

Changes to this Policy

We may update this Privacy Policy from time to time. Changes are effective when posted on this page, and we will update the “Last updated” date above.

Contact us

The Reserve at Osage
Operated by The Reserve at Osage
401 S 29th Pl, Rogers, AR 72758
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